Author Archives: Eye Doctor

How to Market your Practice on Facebook

How to Market your Practice on Facebook
Posted on August 31, 2011 by Eye Doctor
Posted in Looking good Tagged

At Love Opticians, our aim is to fly the flag for Optician Owner / Managers. It is our pleasure to help you all with this extremely useful guide to marketing your business on Facebook. For those who have not yet taken the important step into social media here is the low down…

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.

Connecting with your customers is just the beginning. In the pages that follow, you will find best practices for reaching your businesses objectives on Facebook.

    The Facebook ecosystem
    Five guiding principles

  • Build a strategy that is social by design
  • Create an authentic brand voice
  • Make it interactive
  • Nurture your relationships
  • Keep learning
Facebook by objective

  • Foster product development and innovation
  • Generate awareness of your Practice
  • Drive preference and differentiation
  • Increase traffic and sales
  • Build customer loyalty and deepen relationships
  • Amplify recommendation and word of mouth
  • Gain insights into your customers needs

Visit Facebook to get your FREE guide to marketing your business

Asking for help to market your business need not break the bank or you heart!

Talk to us as we can save you time and money. Call +44(0)1256 698088 or email us here…

Get a new web site…Get a free quote!
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Educate your patients and help increase your Practice profits

Educate your patients and help increase your Practice profits
Posted on August 24, 2011 by Eye Doctor
Posted in Looking good, Working with us Tagged ,

As with any Practice web site, it is important to ensure that the content is not only captivating but useful to your patients.

Love Opticians have integrated a series of brilliant 3D eyecare animations produced by Eyeconic, on a number of our professional web sites for opticians.

The beauty of the animations is that they help Practice owners reassure and educate their patients about specific eye conditions, not to mention for example how patients should correctly insert various contact lenses.

Get Adobe Flash player



We recognise the importance of how time precious running an optical practice can be, so here is a concise summary of the benefits:

  • Captivate your target market with breathtaking medical eyecare animations
  • Help increase sales opportunities and the value of your Practice
  • Help reduce wasted hours and direct troublesome patients to your new web site animations

If I had a penny for amount of times I have heard Practice owners rant about the amount of time spent on explaining how to insert contact lens correctly, I would have about 50p.

Joking aside, these animations are about patient education with a view to saving time and making money for your Practice.

For further information please contact our recommended partner for 3D eyecare animations, David Carr of Eyeconic Limited.

Asking for help to market your business need not break the bank or you heart!

Talk to us as we can save you time and money. Call +44(0)1256 698088 or email us here…

Get a new web site…Get a free quote!
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One small step for opticians…

Posted on April 30, 2011 by Eye Doctor
Posted in Looking good, Working with us

For many practice owners the thought of embarking on a new web site project brings uncertainty. Does the service provider understand my business? How reliable is the development team? What happens if something goes wrong? Will I see a return on my investment?

Fear not… we are a very experienced and respected design and marketing team with over 15 years experience in on-line media. We are a friendly and professional team who are more than happy to talk through your aspirations and will support you every step of the way. If your ideas are a little crazy then to be honest we will let you know.

Our mission is to help your business grow and respresent your business in its best light. Whether your business has more of a medical eyecare focus or is more of a boutique that offers the latest designer frames we can help!

If we can help you then hopefully you will return the favor and pass on the good word to your fellow friends and professionals!

Believe it or not, some very well established and respected practice owners in the UK still do not have a web site to be proud of, or in some cases even a formal sounding email address for their day to day business. No need to be worried about this either, as you are not alone! We can fix this easily for you.

As well as owning a good web site that serves as a 24/7 ambassador for your practice, it is vital in this day and age that owner / managers embrace social media, including the likes of Twitter, Facebook and Linked-in!

Opticians need to connect regularly with their customers and suppliers across multiple channels to increase and maintain their chances of success. If you are too busy, we can help you with this too!

Whilst there are traditional in-store promotions and offers, owners often rely on passing customers coming to the store!  It’s time to get real… don’t get left behind.  If there is one thing that is certain… if you are not investing your time wisely with your web site, social media and email marketing, your competitors will be!

Asking for help to market your business need not break the bank or you heart!

Talk to us as we can save you time and money. Call +44(0)1256 698 088 or email us here…

Get a new web site…Get a free quote!
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Design partnership brings savings for opticians

Design partnership brings savings for opticians
Posted on April 28, 2011 by Eye Doctor
Posted in Save 10%, Working with us Tagged ,

Love Opticians have gone from strength to strength and is honoured to have been selected as the official design and marketing partner of Lynx IDG.

The partnership will provide a strong platform with an increased exposure to the optical market for both businesses.

The businesses have a natural synergy and culture fit, and to celebrate Love Opticians (in association with Love New Media) are offering an additional 10% saving on all new web site orders to holders of the Lynx IDG ‘Black Card’ throughout 2011 and beyond.

Asking for help to market your business need not break the bank or you heart!

Talk to us as we can save you time and money. Call +44(0)1256 698088 or email us here…

Get a new web site…Get a free quote!
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Web design and marketing for opticians

Web design and marketing for opticians
Posted on April 28, 2011 by Eye Doctor
Posted in Looking good, Working with us Tagged , ,

Love Opticians are creative, technical and marketing specialists who are passionate about the success of your Optical Practice. Our proven online marketing strategies can help optician owner/managers.

We understand that running a busy practice often leaves little time for even the most efficient team to consistently produce exciting promotions for your customers. Working with Love Opticians is not only good for your business, it can also help revitalise your brand!

Our experienced team work with you to get the best marketing solution to suit your practice and most importantly your budget. We listen carefully to your requirements and help drive new business through intelligent measurable marketing and creative design.

We are proactive, professional and you might even enjoy working with us!

  • increase practice profits through audience focused design and marketing
  • brand continuity across web, print and multimedia
  • continuity between your instore and web site promotions
  • creative email marketing and meaningful reporting
  • integrated on-line marketing campaigns
  • website promotion and management
  • web site social media integration
  • localised web site optimisation
  • web site hosting with the UK’s leading
  • award winning customer support team
  • unlimited email accounts
  • unlimited web space
  • free web / email hosting for 1yr
  • flexible payment terms to suit your budget

Asking for help to market your business need not break the bank or your heart!

Talk to us as we can save you time and money. Call +44(0)1256 698088 or email us here…

Get a new web site…Get a free quote!
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