Successful marketing of your optical Practice is more critical than ever particularly in a challenging climate.

Choosing the right strategy can make all the difference between winning and losing, so it’s important to carefully consider the range of marketing marvels at your fingertips. It’s all very well having the best looking opticians web site in your region or even the country however if no-one can find it then you are missing opportunities to win new customers. Today the internet is the first port of call for the masses and happens to be one of the key channels to help drive awareness and customers to your Practice!

Perhaps you represent an independant Opticians with a modest budget and would like some practical advise on making your Practice work for you…. well here goes…

Successful Marketing for Opticians – Step 1 – Know your audience

Understanding the needs of your respective customer groups is essential. For example there is little point marketing gas permeable lenses if the customer requirement is that of daily disposables. Creating a segmented database of customers with respective needs will allow you to promote the right message to the right customer. Marketing relevant services to each audience group will increase the chance of success and strengthen the brand relationship.

In an industry traditionally clinical, scientific and reserved with it’s marketing it’s refreshing to see the likes of Vision Express boldly going where no optical Practice had gone before with advertising campaigns featuring giant eyball headed aliens!! Whilst the quirky approach is far removed from anything we have seen in the optical market it’s certainly memorable and adds personality to the brand and a key step in building audience relationships!

Don’t miss this new service. It’s called EyeCampaign and is a new service specifically designed for owner / managers of  Ophthalmic Opticians.marketing services for Ophthalmic Opticians

Watch this space to learn more about successful marketing for Opticians.