How to Market your Practice on Facebook

August 31, 2011

How to Market your Practice on Facebook

At Love Opticians, our aim is to fly the flag for Optician Owner / Managers. It is our pleasure to help you all with this extremely useful guide to marketing your business on Facebook. For those who have not yet taken the important step into social media here is the low down…

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.

Connecting with your customers is just the beginning. In the pages that follow, you will find best practices for reaching your businesses objectives on Facebook.

The Facebook ecosystem
Five guiding principles

  • Build a strategy that is social by design
  • Create an authentic brand voice
  • Make it interactive
  • Nurture your relationships
  • Keep learning

Facebook by objective

  • Foster product development and innovation
  • Generate awareness of your Practice
  • Drive preference and differentiation
  • Increase traffic and sales
  • Build customer loyalty and deepen relationships
  • Amplify recommendation and word of mouth
  • Gain insights into your customers needs

View your guide to business marketing on Facebook

Talk to us as we can save you time and money. Call +44(0)1256 698088 or email us here

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